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Bing Ads, now known as Microsoft Advertising, is an online advertising platform provided by Microsoft. The service allows businesses and advertising agencies to create and manage ad campaigns that appear on the Bing search engine and on partner networks such as Yahoo! and AOL. In this article, we'll look at the history of Bing Ads, what exactly it is and how it works.
History of Bing Ads:
Bing Ads, originally known as Microsoft adCenter, was launched in 2006. Its aim was to compete with Google Ads (formerly Google AdWords) and offer businesses another online advertising option. The platform evolved over time and was renamed Bing Ads in 2012, closely aligning it with the Microsoft-owned search engine Bing. In 2019, it was further renamed to Microsoft Advertising to better reflect Microsoft's broader range of advertising options, including services like LinkedIn, Xbox and more.
What is Microsoft Advertising (Bing Ads):
Microsoft Advertising is an online advertising platform that allows ad agencies and businesses to create and manage ad campaigns across a variety of online channels, including the Bing search engine, partner networks, and other Microsoft services. The main types of ads you can create are text ads, image ads, video ads, and social media ads. Microsoft Advertising offers a variety of campaign performance tracking tools so you can monitor your ROI and adjust your advertising strategies.
How Microsoft Advertising (Bing Ads) works:
Microsoft Advertising works based on an auction system, where the advertiser sets a budget and the keywords they want to show their ads for. When a user searches for something on Bing or its partner network, the system will conduct an auction among the ads that are relevant to that query. This auction takes into account not only the advertiser's budget, but also the quality of the ad and its relevance to the user.
Ad quality is determined using a metric called Ad Relevance, which takes into account keyword relevance, ad content, and user experience. The higher the ad quality, the better positions the ad can achieve and the lower the cost per click (CPC) the advertiser can pay.
You can set your ad campaign budget on a daily or monthly basis, depending on your financial capabilities. In addition, you can use different goal settings such as conversions, website traffic, or increasing brand reputation.
Microsoft Advertising also offers ad targeting tools such as demographics, geo-targeting, and retargeting. These tools help you target your ads to the right audience.
In the final summary, Microsoft Advertising (Bing Ads) is a platform that enables advertising agencies and businesses to create and manage online advertising campaigns to reach their target audience on the Bing search engine and partner networks. This platform has become an important tool in online marketing and offers a variety of targeting and campaign performance tracking options for advertising professionals.
